jamie Oliver hopes to change attitudes and opinions of cooks all over the UK with his new Channel 4 show, Jamie At Home. Jamie hopes that he can convince people to grow their own vegetables, instead of relying on supermarkets, and believes that it is easier than it looks.

“I think some of the worst problems we’ve had in cooking, not just in terms of health, but in the flavour, have been about being disconnected from where our food comes from,” Oliver told the Manchester Evening News. “It sounds rather worthy, but just put a packet of seeds in the ground, grow it into something, and you will just love it. It connects you with the ground.

“I know I sound like a hippy, but growing stuff has completely changed the way I think about food and cooking.”

Jamie At Home continues tonight at 8pm on Channel 4.