A number of famous philanthropists will make up a panel whose job it is to decide who, of those standing before them, is deserving of a share of the massive cash sum in Fortune.

Disgraced British MP and best-selling author Jeffrey Archer, Scottish Dragons' Den entrepreneur Duncan Bannatyne and Jacqueline Gold, the founder of adult retailer Ann Summers, are among those contributing to a £1m pot of cash that members of the public will be able to pitch for.

The catch is that the hopefuls only get one minute to make their pitch and they must convince the panel that they are deserving recipients of the cash to make their hopes and aspirations a reality.

They will then face a barrage of questions from the panellists before they decide how genuine and worthy of the money they are. The ‘asker’ must receive a majority vote or they will leave with their hope of winning a cash bonanza dashed.

Their needs could be as simple as wanting to make a surprise visit to a relative living in a far flung country and needing £3,000 to get there, or helping a long-suffering wife who claims: ‘My husband’s DIY ruined the house and I need £10,000 to fix it’.

Anyone can get a slice of the fortune in a show which promises humour, raw emotion and downright cheek. All they have to do is ask.