Marco Pierre White thought he was going to be as popular in America as Gordon Ramsay or Simon Cowell, unfortunately it doesn’t look like things are going to plan.

Marco launched a new reality TV show ‘Chopping Block’ on US TV network NBC just three weeks ago. The show performed so badly that it has been cancelled and will be replaced in the schedule by repeats of Law and Order: Criminal Intent.

This must irk for Pierre White especially after Fox announced this week that it was ordering new series of both Gordon Ramsays shows Hell’s Kitchen USA and Kitchen Nightmares USA.