PR guru, Max Clifford has revealed today that he believes one of the best routes to quick fame and fortune is through a popular reality TV show.

Speaking on digital channel Fame TV, he said: “There’s no set route or set of rules to achieving fame. Nowadays it’s possible for people to become famous literally overnight.

“Talent doesn’t even really come into being famous any more, it helps obviously, but most of it is just about being seen with the right people and then really knowing how to capitalise on it.”

Thanks Mr Clifford! No Doubt Rebecca Loos will be popping onto our screens another day soon!