Mitch Winehouse gives the OK for Amy Winehouse to appear on stage as a hologram
Mitch Winehouse, who is of course the father of tragic singer Amy Winehouse, has revealed that he’d be happy to give permission for his dead daughter’s image to be relayed as a hologram, in the same way rapper Tupac was after his death.
As you may recall, Tupac “appeared from beyond the grave” with Dr Dre and Snoop Dogg at California’s Coachella festival in April in the form of a hologram.
Of the prospect of a similar image of Amy on-stage, Mitch told the Sun, “The most important thing to Amy was the music, and I’m sure a lot of people would like to hear her sing again.”
He added, “It depends on what Amy’s fans want as a way to keep her memory alive. If it’s a book, an album or a hologram, then so be it.”
However, Mitch added that he’d find it hard to watch if it did happen…
He said, “I can’t watch Amy on TV or listen to her songs, it’s really difficult.”
The paper adds, “Plans are in the pipeline for The Amy Winehouse Foundation to do some kind of benefit gig – perhaps that would be the time?”
I recall at the time over Tupac’s hologram image feeling it was more than a tad creepy, but I had to admit it was impressive. However, it turns out it wasn’t actually a hologram at all.
Here’s what the Washington Post had to say by way of an explanation of the weird stunt…
The image of the rapper is not, in fact, a hologram. The 2D-image is an updated version of a stage trick that dates to the 1800s. In the old version, an actor would hide in a recess below the stage as stagehands used mirrors to project the image of a ghost.
According to a 1999 patent uncovered by theInternational Business Times, the trick used by the company AV Concepts employs an angled piece of glass placed on the the stage to reflect a projector image onto a screen that looks invisible to the audience.
The team pulled together Tupac’s performance by looking at old footage and creating an animation that incorporated characteristics of the late singer’s movements.
AV Concepts president Nick Smith told the Journal that the company had used the technology to digitally resurrect some deceased executives — though he gave no details on that. The patent on the technology shows an example of a presentation where the presenter is on stage with the projected image of a car.
Over at MTV, writer Gil Kaufmann questioned whether the success of the virtual Tupac would set a trend, particularly for performances including multiple artists. The potential for a surprise appearance from a beloved celebrity performer could be a draw for audiences.
But the trick could be overused, Kaufmann wrote: “For example, if Paul McCartney announced a tour with a virtual John Lennon, Beatles fans would likely see that as being in bad taste and not show up.”
Speaking to Kaufmann, Dave Brooks of the magazine Venues Today said that the trick could have gotten tired quickly even in the Coachella performance, but that the effect was impressive when used sparingly.
Here’s a reminder of Tupac live after death…
What’s your verdict on this? Creepy or clever?