MTV have commissioned yet another celebrity based reality TV show, this time revolving round Calum Best.

For the show Calum will be required to stay celibate (and have NO sex!) for 50 days. The series is based on the 2002 movie 40 Days and 40 Nights in which Josh Hartnett’s character endures self-imposed celibacy.

An insider told The Sun: “Calum is perhaps the only man alive who could give Russell Brand a run for his money.

“It will be hilarious watching him trying to leave the women alone.

“The 50-day pilgrimage will test Best’s chastity in his favourite stomping grounds around the world.”