Children’s charity, NSPCC, is setting up a body whoich will aim to protect children who appear on reality TV shows.

The moves comes in response to a huge amount of complaints about shows such as the BBC’s Baby Borrowers, in which babies were left in the care of inexperienced teenagers.

Dame Mary Marsh, director and chief executive of the NSPCC, said: “The group would advise on the latest developments in childcare advice and psychology ensuring that children’s rights and developmental needs are the utmost priority at all times.

“We need responsible broadcasting that is not at the expense of children’s wellbeing.”

She added: “We are increasingly worried that babies and young children are being put in unsuitable and potentially harmful experimental situations for entertainment purposes.”

The society also raised concerns over a second series of The Baby Borrowers on BBC Three.