The Makers of Big Brother, Endemol, are reportedly plannin a new celebrity show which will involve the celebs who sign up being filmed as they go through rehab.

Kate Moss’s boyfriend Pete Doherty, who has battled heroin and crack cocaine, is reported to be amongst the stars approached to take part in Rock Stars in Rehab.

An insider told The Sunday Mirror: “It’s going to be like Spinal Tap meets The Priory. The plan is to put a group of well-known faces with very public drug problems into a rehab and just let the cameras run.

“It will be touted as a serious social experiment. But Endemol are using drug problems as entertainment and treating addiction like a joke.

“It will push the boundaries to make money. If addicts want to get off drugs they really need support and medical supervision – not cameras pushed in their faces.”