The Insider: Beating The Bullies

Society too often fails to take action against bullying in schools, the media and the workplace - sometimes to devastating effect. Presenter Emma-Jane Cross was bullied at school and saw her brother systemically bullied because he was gay.

As a direct result of her experience Emma-Jane set up a charity, Beat Bullying, that aims to put prevention work into every school in the UK. She believes she has the expertise to stamp out bullying but she needs to raise four pounds per child to make it happen.

Friday 29 June 2007, Channel 4

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