This week on Secret Millionaire , Rob Calcraft, a flamboyant beauty industry magnate, lives undercover in Barrow-in-Furness, which has been described as the most working-class town in Britain. Rob volunteers to help local thrift shop manager Colin who, despite suffering from MS, raises money for local disability groups. And at the “Drop Zone”, Rob sees how teenage trouble-makers can be inspired to look beyond their own needs. Here he meets 17-year-old Kieron who, while living in a hostel for the homeless, raises money for orphans in Romania.

Sunday 3 May 2009
9:00pm, Channel 4