Viewers of The Voice UK have taken to social networking sites and forums to complain about the show’s coaches “sugar coating” their criticisms of the finalists…
And as of next week, not only will there be double eliminations which will see four finalists leave the contest, the show’s bosses want the coaches, Sir Tom Jones, Jessie J, Will.i.am and Danny O’Donoghue, to be “meaner.”
The move comes as viewing figures for The Voice continue to fall well behind those of rival show, Britain’s Got Talent, so the show’s producers are hoping that unleashing the nastiness will bring fans back to the show.
An insider at The Voice told TV Biz, “The Voice originally sold itself as being the ‘nice’ talent show and viewers loved that when it was coupled with the drama of the spinning chairs during the blind auditions.
“But once the show moved into its live stage, a lot of viewers have tired of it and criticised the coaches for being too nice to singers who just aren’t that great…
“Bosses have now told them to toughen up, be meaner and to really speak their minds — even if it means upsetting people.
“The coaches made progress on Saturday but there is still a long way to go.”
The paper quotes several comments from forum posters, including one fan’s post that reads, “Boring singers, boring songs and boring nicey nice judges.”
Another wrote, “Awful compared with last week. Dull, boring and obscure song choices. Wish judges were more honest.”
And finally, another comment read, “Could the judges be more sycophantic?”
But it seems the order to be mean to the finalists is just fine with Jessie J. She said, “I am going to be meaner.
“It does get to the point where everyone is a bit too nice.
“It is hard when Tom, Will and Danny are saying people are great and I think they are c**p.
“The first results show got really emotional and everyone was in tears and it just really p****s me off!”
Do you think making the coachers “meaner” will help to bring viewers back?