MTV’s Topshop NYC in 24 Hours, is a fascinating insight into what happened the day Topshop took a bite out of the Big Apple. With exclusive access behind the scenes MTV documents the goings on as Britain’s coolest high street stores, Topshop and Topman, opened on Broadway, New York.

Topshop NYC in 24 Hours follows owner and business tycoon Sir Philip Green as he launches his eagerly anticipated store, aided and abetted by the super-hip model and designer Kate Moss.

After two years of extensive planning, the day has finally arrived for Topshop and Topman to take Manhattan by storm and PRs, shop workers and the media are all on frenzied standby to ensure it launches with a bang.

An excited crowd has already gathered outside with customers queuing right round the block. To keep the media happy, Sir Philip Green pulls out all the stops (and his bulging black book of A-list contacts) to ensure a celebrity visit from one of the biggest stars on the planet. Speculation amongst the staff and paparazzi reaches fever pitch as they try to work out who is flying in for an uber-stylish supermarket sweep. Rumour has it that Sir Philip has managed to secure none other than J-Lo.

Back in the dressing rooms however, wardrobe disaster strikes as Kate Moss realises her glamorous emerald green party frock has also been purchased by another famous face attending the launch party.

The race is on to save the Queen of the Catwalk from a fashion faux pas and ensure the launch of Topshop NYC is an event never to forget. So, sit back with your killer heels on and enjoy watching the drama and the glamour unfold.