The daytime repeats of the hugely popular ITV reality show, The Only Way Is Essex, are to be removed from scheduling, the Metro reports.
Fans of the hit ITV2 reality show have been, up until now, able to catch up with the antics of the Essex crew at the weekend, with the normally 10pm broadcast being censored for swearing.
However, after several complaints to broadcasting regulating authority, Ofcom, it was requested that ITV remove any repeat of the show from weekends and during the school holidays, as fans believe that, despite the swear words being beeped out, the suggestion of repeated swearing coupled with the sexual references in the show are to risqué for kids to watch.
The concern was raised to Ofcom after one viewer complained that a repeat shown during the day had 20 beeps to cover bad language, whilst children could have been watching.
ITV have responded to this request by saying it will limit the daytime screenings of the show, which ended its current series last week, and will edit out scenes with swearing instead of beeping it out for any episode shown pre-watershed.
This could be a huge blow to the once hugely popular docusoap, especially as the last series, series 7, saw its lowest ever audience ratings, with only 843,000 viewers tuning in for the opening episode, knocking series six, who pulled in 934,000 on its opening night, off the top spot for worst rated series ever. The five series previous to this all saw figures of over 1 million each.
Former TOWIE star, Amy Childs, recently spoke out about how the show had lost some of its appeal and had become boring, declaring that the nation was sick of watching the Lucy and Mario show.
The last series saw a lot of repetition with the on-off turbulent relationship of Mario Falcone and Lucy Mecklenburgh and that of Gemma Collins and James Argent, who seem to have dominated most of the air time, leaving little time for the fun and mayhem the likes of Joey Essex and Diags excellently provide.
Watch Joey running on water in the clip below: