Trinny and Susannah Undress the Nation: Fashion Rules For Men!
This week, in Trinny and Susannah Undress The Nation, the girls tackle the problem of the nation’s forgotten shoppers – men. Trinny & Susannah launch a campaign to delve deep into the male psyche, unearth the root of the problem, and create a new nation of well dressed men.
Hundreds of civil engineers in London are stunned when Trinny and Susannah swoop in on their dress-down day. They round the men and coax them into their pod to reveal how and why they dress like they do and Trinny & Susannah are shocked at the results.
“You’re wearing a woman’s vest over a man’s t-shirt!” says a shocked Trinny.
“You’ve got amazing coloured eyes but you look like you’ve just crawled from under a stone,” adds Susannah.
Expecting a few faux pas Trinny and Susannah soon realise that they have an enormous problem on their hands. The girls decide they need to see where this crisis stems from.
They hit the high street and go undercover to observe just how men shop and find out why they always get it so wrong.
With their hidden cameras, the girls spot a text book case and pounce on 28 year old window cleaner Paul Wright and girlfriend Emma.
“You need to be more streamlined. You need to get a little bit of elegance in you and a little less thug. I did think football hooligan when I saw you first,” advises Susannah.
The girls conclude that they need to come up with some kind of method that’s going to make the shopping experience easier for men but to do this they need to get inside their heads and see what makes them tick.
Trinny and Susannah take a trip to East London’s finest dog track in Walthamstow – one of the last bastions of British maleness where women are few and far between.
Susannah says: “They’re all shouting, they’re all shouting, they all understand each other, it’s a foreign language but they all understand each other.”
After grilling the men at the races and seeing how they work, the duo have a eureka moment: they see the way men crave information and the way they like it presented to them – simply.
The girls decide that men come in six basic varieties: Man boobs, beer belly, short legs, thick neck, broad shoulders and skinnies. They come up with dos and don’ts for each body shape and decide that a simple chart format could work;
The girls need to get the rules out there so approach a well know department store in London. Their plan is to turn the men’s department into a female free, men only, shopping oasis where each man will be armed with Trinny & Susannah’s new rules.
Firstly they decide to road test the rules on some Cumbrian slate miners, men they consider to be the least vain. They head down the slate mine to surprise the men but Trinny might have to commit a sartorial crime of her own;
“Oh God! I’m going to have to wear a fleece. Do I really need to wear this?” questions Trinny, donning walking boots, hard hat and head torch.
Trinny and Susannah decide to take the men on a shopping trip to Newcastle. 41-year-old Mark Weir lives in his work clothes and couldn’t care less how he looks. 38-year-old Martin Nicholson does care but hasn’t shopped for himself in seven years, while 29-year-old Graham Robson hasn’t bought a single item of clothing for over a decade and believes it’s a woman’s chore.
After being left to their own devices Trinny and Susannah give their verdicts on the men’s own choices:
“I’d say you’d gate-crashed, you’re the help, the waiter, you were caught short with your trousers in somebody else’s door and you quickly put something else on and I’d say you’re about, ‘I’ve done well, look at my jacket’,” says Trinny.
After a practice run the girls are worried that the rules aren’t working.
“A set of clothing rules may seem very simple to us extraordinarily brilliant women but to blokes they seem to have a problem getting their heads round it,” explains Susannah.
The girls call upon an ad agency to simplify the rules even further, and with this in mind, they base the rules upon the Highway Code – The Male Dress Code.
The Male Dress Code is perfected and Trinny and Susannah invite six examples that represent each body shape of the male dress code down to their department store.
They include, Martin East who has always been embarrassed by his skinny body and hasn’t shopped by himself for ten years, 35-year-old Ross Campbell who detests his beer belly and 35-year-old David Pomoroy who has lost nearly five stone.
Also joining them is 38-year-old Clive Starr with his man boobs, thick necked Paul Wilson and short-legged Carl Salbridge.
Trinny and Susannah show that with direction men can dress well and these men are the proof but will the code translate and create a nation of well dressed men?
Tuesday 13 November 2007 8:00pm – 9:00pm on ITV1.
Chat about this on the Unreality TV Forum »
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November 13th, 2007 at 9:47 pm
Great – but where’s the downloadable code?
I want to get a copy of that flyer they had on the show!!
November 13th, 2007 at 9:51 pm
Yeah – I want a copy of that leaflet too!! Come on girls – let us have one!
November 13th, 2007 at 9:56 pm
can i have a copy of the dress code
November 13th, 2007 at 10:03 pm
Desperately need a copy for my husband! PLEASE!!!
November 13th, 2007 at 10:07 pm
hey girls please please can i have a copy of the leaflet for my brother thanks xx
November 13th, 2007 at 10:07 pm
I’m looking for copy too!
November 13th, 2007 at 10:09 pm
I would like access to a copy as well please!
November 13th, 2007 at 10:11 pm
really need one pleeeeeeeeeeeeeaassssssssseeeeeeee!!!!!
November 13th, 2007 at 10:12 pm
I’d love a copy please
November 13th, 2007 at 10:19 pm
Came here looking for the “Rules” – I NEED that leaflet for my husband please!
November 13th, 2007 at 10:21 pm
I found it on the ITV .com website under lifestyle, trinny and susannah, undress the nation, men (but i don’t think this page allows links!)
November 13th, 2007 at 10:22 pm
i neeeeeed a copy of the leaflet please x
November 13th, 2007 at 10:24 pm
(You may need to click on ‘themes’ when you get to Undress the Nation before you can choose ‘men’)
November 13th, 2007 at 10:24 pm
Yes think you right, i put the link on here about 20 mintues ago, but it is saying. ‘awaiting moderation’
Plain stupid if it does not allow links in this day & age, wake up mods & get into the really world.
November 13th, 2007 at 10:27 pm
At last , some guidence for us men that makes it easy, maybe now we will get a bit more floor space back in the big stores.
November 13th, 2007 at 10:29 pm
Please please please can I have a copy of the dress code. My husband
hasn’t a clue as to what he looks good in and is colour blind when it comes to chosing clothes.
November 13th, 2007 at 10:31 pm
Hi girls, my husband and i are in desparate need of your help, PLEASE can you tell us how to get a copy of the male dress code?
Thank you for help
Marion Gardner
November 13th, 2007 at 10:57 pm
Hi girls, loved the programme tonight. How do I get a copy of the male dress code? and what happens if your husband has man boobs and a beer belly!
November 13th, 2007 at 11:04 pm
I’ve got to get a copy of the “male dress code”. Can I get it & if so where? PLEASE !!!!
November 13th, 2007 at 11:10 pm
I found the code here http://www.itv.com/Lifestyle/trinnyandsusannah/AboutUndresstheNation/Men/default.html
November 13th, 2007 at 11:26 pm
Came on to get the dress code. Glad to see that something can hide my man boobs. Good point Kathy how about having both!
Please Please Please send me the male dress code”
November 13th, 2007 at 11:34 pm
come on girls ,were do we get the dress code from?.the wife say,s i need it badly.man boobs,beer belly & short legs here .i sure need help ,please,please ,please
November 13th, 2007 at 11:46 pm
If it’s true that men are so hopeless and if “The Rules” aren’t made freely available, we’ll all know it really really isn’t anything about us dressing any better but all about them [T & S] being on telly.
November 13th, 2007 at 11:50 pm
i would like some copys of your leaflet for my friends ?
thanks
simon x
November 13th, 2007 at 11:59 pm
i want a leflet pleeeeeeeeeeeeeeeease? x
November 14th, 2007 at 11:18 am
How to save your life – Read the leaflet – Where IS the leaflet?
November 14th, 2007 at 11:44 am
How can i get a copy of the code?
November 14th, 2007 at 12:19 pm
Me too!! – I’d like a copy of your leaflet on how men should dress. How do I get one, please?
November 14th, 2007 at 1:06 pm
My husband was on the show and never even got a copy of the code, its all B…S… anyway!
November 14th, 2007 at 1:47 pm
Me too!! – I’d like a copy of your leaflet on how men should dress. How do I get one, please?
November 14th, 2007 at 1:57 pm
I would love a copy of the code. I have a thick neck, broad sholders, man boobs and a beer belly, nothing looks right on me. Can you please tell me where I can get a copy?
November 14th, 2007 at 9:12 pm
Why didnt you show the code,and why didnt you show more on how us men have to dress?.Come on us men do need help.Yes i do need a copy please.
November 15th, 2007 at 9:29 pm
All those who’ve missed the link that was posted, LEARN TO USE THE WEB PROPERLY! Or your eyes… You need them to dress yourself, you know
November 15th, 2007 at 9:46 pm
women do not think like men,and a set of rules set by women for men is not going to work,fashion airheads I say.
November 17th, 2007 at 6:33 pm
please i need the dress code for my husband
November 18th, 2007 at 10:28 am
Another request for a copy of the code please. My man just might be interested if he thinks the advice is coming from someone other than me!
November 18th, 2007 at 4:33 pm
please i need the dress code for my husband
November 21st, 2007 at 1:38 pm
Heres the leaflet http://www.itv.com/documents/pdf/dress_code.pdf
November 21st, 2007 at 5:34 pm
Can i have a copy of the dress code for men please
November 22nd, 2007 at 11:40 am
Can I please have the dress code for my husband.
November 22nd, 2007 at 11:55 pm
I was impressed with your programe for men. On finding you site to download your dress guide for men I found there was nothing available to do this. Can you please send me the dress code for men to down load.
Many thanks Sarah
November 30th, 2007 at 11:27 pm
please please can i have a dress code.. well done girls…
December 7th, 2007 at 1:00 am
Don’t people read previous posts?
Dan S gave the link on 21 November. I’ve printed it for my nephew – well done girls
January 29th, 2008 at 11:42 am
Could I please have a copy of the dress code for men.
Thanks for your help
darko
January 30th, 2008 at 9:10 am
This segment was aired on Lifestyle TV in Australia on Tuesday 29th January 2008 I too would like a set of rules for my husband. He actually asked if I could get them for him. We both think Trinny and Susannah are terrific.
February 1st, 2008 at 10:03 pm
hi,
any help.
i am 39 yrs
paediatrician, never had girlfriend or even female friend,
don’t know why.
may be my dress?
i need help
February 3rd, 2008 at 1:03 am
Hi Girls – love the show – please send me a copy of the man rules – I’m skinny so please help xx
February 3rd, 2008 at 10:19 am
Link to the dress code:
http://www.itv.com/documents/pdf/dress_code.pdf
May 15th, 2008 at 1:52 pm
I would like to get a copy for my husband, as he throws things on and doesn’t care what he looks like.
We are from Far North Queensland in Australia. We live in the tropics and I would like to know if your dress code would suit our climate.
Many thanks
Lorraine
May 15th, 2008 at 2:14 pm
Love the shows, don’t stop, Now how can I get the mens dress code brochure.
May 15th, 2008 at 3:41 pm
Copy of the code please……………….???
May 15th, 2008 at 3:53 pm
fanastic show how do i get a copy of male dress code
May 15th, 2008 at 3:56 pm
I have counted three seperate posts with direct links to the code. Are you people stupid or blind?
May 16th, 2008 at 2:43 am
Wonderful show! Great if i can have a copy of those dress codes, please.
May 16th, 2008 at 6:38 am
obviously stupid :/
May 16th, 2008 at 5:29 pm
can you send me a copy of the male dress code thanks
May 20th, 2008 at 6:46 am
Ha! This is hilarious. Every post with a link to the dress code was followed by one or more requests for a link to the dress code. Funniest thing I’ve seen all day, thank you
I’m tempted to post the link again, just to see if someone will follow it up with another request.
July 17th, 2008 at 10:24 am
http://www.itv.com/documents/pdf/dress_code.pdf
September 22nd, 2008 at 11:08 pm
Should there also be a set of rules relating to age? A lot of middle aged men are wearing teenage clothes from the High Street and spikey hair. I’m not sure it looks right or good. Any guidelines and opinions please?
December 23rd, 2008 at 7:20 am
This site did not contain what i expected; it was only filled with advertisments of blah blah blah … i f i want to see adds i can turn on teh TV
January 2nd, 2009 at 5:48 am
Thank You fot this code, it was a very usefull info.
Did you know if there is something info for women?
Thanks
Carlo
January 21st, 2009 at 5:31 pm
does anyone no rules for fashion for men. ive found rules for fashion for women on another trinny and susannah page but can’t find any for men as i need to do my english presentation on it.
April 22nd, 2009 at 9:42 pm
Thank you VERY much for the code! Now i can spread the rules