Channel 4 is to launch a new reality show which has been nicknamed Big Brother for beautiful people.

The show will see 10 self declared highly attractive people, live in a house together and compete for a £100,000 prize. T4 presenter Alexa Chung will host the show.

Channel 4 deputy commissioning editor, Sangeeta Bhaskar, said: “Vanity Lair will give us an fascinating insight into the notion of what makes someone beautiful through a series of unique and entertaining experiments across a 10-week period.

“Beauty is subjective and through this series we hope to challenge the viewer’s notions of what constitutes being attractive, whether it be based on looks, humour or charm.”

Due to hit our screens later this year, Vanity Lair will air in the Shipwrecked slot on Sunday evenings, with a repeat during T4 on weekend mornings.