Virgin 1 has announced that it willl be the first UK TV channel to air P Diddy’s reality TV show, ‘I Want To Work For Diddy.’

The show is reminiscent of Jade Goody’s search for a personal assistant and will put a group of eight hopefuls through a series of tasks designed to show who would be of most use to Mr Diddy.

VMtv’s head of acquisitions Amy Barham said: “If you liked The Apprentice and want to see the ultimate in a high-maintenance boss, then you’ll love I Want to Work For Diddy.

“The series is a big glossy reality entertainment brand, full of intense emotions, with plenty of humour, tears and drama that will fit neatly into primetime on Virgin1.”