Welcome to the House of WAG where wives and girlfriends mean business. ITV2 should prepare for a whole new retail experience as the highly anticipated WAGs Boutique opens its doors.

This exclusive show will reveal another side of the wives and girlfriends of Britain’s footballers, showing which of them has the determination and staying power needed to design and run their very own boutique.

Used to browsing the shelves instead of stocking them, two competing teams of 10 WAGs will be challenged to each create a select fashion store. To make the rivalry more intense, their shops will be within a stone’s throw of each other in a trendy central London location.

Each team will be overseen by an experienced mentor who will guide them, offering advice and criticism. After 13 weeks the team with the biggest profit will be announced as the winners and will choose a charity to receive the profit made from both shops.

But the ultimate prize will go to the single WAG who makes the most money in individual sales. Her hard work will pay off in spectacular style as she is rewarded with her very own clothing range, created in collaboration with a major designer.

Have the WAGs bitten off more than their whitened teeth can chew, or do they think running a shop will be as easy as maxing out a platinum credit card? With big names dropping in to surprise the girls and weekly tasks to stretch their fashion know-how, WAGs Boutique looks set to blaze a trail through the fashion world.

The Wags Boutique will launch on ITV2 this January! Check in at Unreality TV for times and dates later this week!