Strictly Come Dancing producers are trying to land Fern Britton for this year’s series according to reports.

Fern stepped down from ITV’s This Morning last month and Strictly bosses are said to be planning to pair her with the fiery Brendan Cole if she agrees to appear.

A source told The Mirror: “Fern is a major coup. Producers have been wooing her for some time but it is only in the last few days talks have really progressed.

“Brendan was lined up to dance with Jo Wood but now bosses have offered him to Fern as bait. Fern is bound to get lots of attention and they believe he’s the guy most equipped to handle it.”