Strictly Come Dancing 2012: Louis Smith planning own underwear range


Strictly Come Dancing star Louis Smith is reportedly planning his own underwear range to rival David Beckham’s H&M collection.

The Olympic gymnast, 23, is also set to get his kit off just like soccer star David for the advertising campaign when the range is launched.

Strictly Come Dancing champion Louis, who was awarded an MBE for his sporting achievements by The Queen this weekend, is planning to branch out into fashion in addition to his sport and television work.

A source told the Mail on Sunday: “Louis told friends backstage yesterday that he is planning to compete with Becks, and he is already talking to top-end designers.”


Louis’ public profile grew after he won a silver medal at the London Olympics this year.

He is said to want to capitalise on his fame by competing in the fashion world with David Beckham who launched his underwear range with H&M in February.

Are you a fan of Strictly Come Dancing’s Louis Smith? Leave your comments below…

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One Response to “Strictly Come Dancing 2012: Louis Smith planning own underwear range”

  1. Palomino says:

    Oh most definately would buy, but, I want someone like gorgous Louis to date me, and, show me his underwear later!!!(ONLY JOKING!)as am happy to be single!. I think Louis is a wonderful young man, and, a credit to the UK. Well done, for representing us, and showing the World we too have some GREAT ATHLETES!!