Strictly Come Dancing competitors are said to be furious at what they believe is a BBC fix to make sure that Kelly Brook wins this years show.

Kelly has received the most publicity in the run up to the show’s launch and many people believe she will benefit from being paired with Brendan Cole who has previously won the show.

“Every time I open a paper she’s pictured in a skimpy outfit and there’s just a few lines about everyone else,” EastEnders star Matt Di Angelo complained. “Judging by the coverage she is getting, Kelly is going to win. Everything is always about her.”

A show insider told the Daily Star: “There’s a strong feeling that Strictly is being turned into The Kelly Show. People are already calling her ‘Special K’ behind her back. It’s nothing personal because she’s a lovely girl, but some people’s egos are getting severely bruised.”

However, a BBC spokesman insisted: “The show is not being fixed in Kelly’s favour. It is totally fair. Everyone is being treated the same. Kelly’s picture has been used by lots of media outlets because she is very photogenic but that is not our decision.”

He added: “We believe having the judges making the final decision is a formula that has worked well in other shows and will add to the drama.”