Ben Cohen has been happy to show off his pecs and biceps on Strictly Come Dancing this year but we have to admit, we much prefer seeing his ‘other’ muscle!
The rugby star has been showing off his impressive bulge in a brand new photoshoot (his wife is one LUCKY woman!) for an underwear company.
The handsome sportsman swapped his tighter than tight trousers and flamboyant short for a pair of barely there boxers in pictures for a new collection by environmentally aware men’s underwear brand Bluebuck.
The new line has been released this month and a percentage of the profits will be donated to Ben’s charity StandUp Foundation.
In 2011, Cohen founded The Ben Cohen StandUp Foundation, Inc., which is, according to its website, “the world’s first foundation dedicated to raising awareness of the long-term, damaging effects of bullying, and funding those doing real-world work to stop it”.
It isn’t the first time Ben has teamed up with the company as the new range marks the dad of two’s second collaboration with Bluebuck.
If this has whet your appetite appropriately, then make sure you don’t miss Strictly Come Dancing this weekend, where Ben will be showing off his buns of steel on the Blackpool dance floor.
He’s elated to have survived yet another elimination, after Dave Myers was sent home on Sunday and tweeted:
“Can’t believe @KRihanoff & I made it through to another week @bbcstrictly Thank you all so much for all voting and messages of support. Ben”
“@KRihanoff Thank you for your support and the never ending patients of yours. Lol. Another hard week ahead. B”
However Cohen was sad to see Dave go and continued:
“Sad to @HairyBikers Dave go tonight. Such a gentleman and all round top bloke. He will be missed. B”
Tonight he posted:
“Thanks guys for all you’re kind tweets. Now, I’m having an early night! @KRihanoff has been putting me through me paces in rehearsals. Night”
Are you loving Ben’s bulge? Leave your comments below….