Ruth travels to Bradford this week, to come to the aid of a £2,000,000 double-glazing business that faces ruin because of its slack salesmen.

She faces an uphill struggle though, with an average of just three customers a day coming into their costly new showroom. But the low volume of potential sales is irrelevant when the salesmen are never at work and, with soft touch MDs who are reminiscent of folically challenged Chuckle Brothers, nobody is doing anything about it. Their idea of taking a hard line is giving somebody a wedgie. Read more & comment »

The Badger heads to rural Norfolk to turn around the fortunes of hapless caravan sellers Greentrees Adventure Store. With a childish team of burping, farting, squabbling salesmen, a boss who doesn’t know what day of the week it is (literally) and over a million pounds worth of stock gathering dust, it’s a mammoth challenge for Ruth.

“Greentrees was an emotional roller coaster. We’ve got the Gordon Ramsay of Norfolk as the owner, we’ve got Vern, who was literally a broken man, Matt who had the biggest attitude I’ve come across in business and Mark, who didn’t show any personality at all. If you want to see conflict and you want to see how to manage attitude, then watch Greentrees.”

Ruth’s undercover filming reveals some alarming practices and with 30 other dealers competing in the area, it’s sure to be one of the Badger’s toughest challenges to date.

Sky One, Tuesday 15 May 2007 at 22:00

Ruth Badger knows business inside out and says she can sell anything. But what happens when ‘The Badger’, who admits that she is stubborn, sarcastic and undiplomatic, comes face to face with Britain’s worst sales teams? With clueless staff, hapless managers and little organisation, Ruth has got her work cut out for her when she takes control of some of the worst sales teams in the country. She is the last hope for these failing businesses, so it really is a case of Badger or Bust.

Ruth Badger returns to Sky One to try to turn around the fortunes of struggling businesses. The Badger helps some party planners who are big on parties, but short on planning.

Tuesday 8 May 2007 at 22:00

BADGER OR BUST is a new six-part factual entertainment programme, following Ruth Badger’s fearless attempts to turn some of Britain’s most struggling sales teams into winners. Visiting a different classic sales business each week, such as a double glazing company and an estate agents, The Badger gets very swiftly to the heart of the problem and wastes no time telling the boss where they’ve gone wrong and how to fix it – if she fails, her reputation and their jobs are at stake.

Ruth Badger said: “I’m absolutely delighted to be working with Sky One again in a brand new show, the difference is this time I put my money where my mouth is in Badger or Bust. This is the real test for me, I claim to be able to increase sales in any business!

“So, in at the deep end, any business that is struggling, I roll my sleeves up and ensure that they perform. Either way, kicking or screaming, I get results!”

Badger or Bust will air from Tuesday 8th May, 9pm, Sky One

Ruth Badger knows business inside out and says she can sell anything… But what will happen when The Badger comes face to face with some of Britain’s worst trickiest teams?

Having won her place in viewers hearts as a feisty, straight talking sales whiz in The Apprentice and moving on to mentoring in Sky One’s The Big Idea, The Badger needs a new challenge. And they don’t come much more challenging than this!

BADGER OR BUST is a new six-part factual entertainment programme, following Ruth Badger’s fearless attempts to turn some of Britain’s most struggling sales teams into winners. Visiting a different classic sales business each week, such as a double glazing company and an estate agents, The Badger gets very swiftly to the heart of the problem and wastes no time telling the boss where they’ve gone wrong and how to fix it – if she fails, her reputation and their jobs are at stake.

Ruth Badger said: “I’m absolutely delighted to be working with Sky One again in a brand new show, the difference is this time I put my money where my mouth is in Badger or Bust. This is the real test for me, I claim to be able to increase sales in any business!

“So, in at the deep end, any business that is struggling, I roll my sleeves up and ensure that they perform. Either way, kicking or screaming, I get results!”

Badger or Bust will air from Tuesday 8th May, 9pm, Sky One