Denise Hutton entered the Dragons Den tonight along with 4 children from her theatre school, who proceeded to perform the school jingle.
Denise currently owns 4 Razzamataz theatre schools and has franchised out 6 other branches. Denise was asking the Dragons for £50,000 in exchange for 25% of her business.
The Dragons were impressed by Denise’s pitch but were unsure of what she needed the £50,000 for. She first claimed she could use it to lend to potential franchisees, then changed her mind and said she could use it for marketing.
This seemed to scare off Deborah Meaden, Theo Paphitis and Peter Jones, and Richard Farleigh jumped ship because he thought that Razzamataz faced too big a competitor in Stagecoach.
However Duncan Bannantyne waited until the last final moment to reveal that he had in fact invested in Stagecoach and had sold his investment on for quite a large profit. He shockingly failed to haggle with Denise and offered her the full £50,000 for 25% of the business.
Duncan closed the show by saying:
“How could I haggle? It’ll be a fantastic little business”.