Presented by June Sarpong, get ready for handbags at dawn as two competing teams of the ‘Wives and Girlfriends’ of Britain’s footballers switch from browsing the shelves to stocking them as they set up and run two rival fashion boutiques in central London. From designing the store and choosing the stock to marketing and perfecting their sales techniques, the ten girls will need determination, flair and a head for business if they are to succeed. After 13 weeks the boutique with the highest profits wins, with all profits going to a charity of the girls’ choosing.

To make the rivalry between the teams even more intense, the boutiques are situated next to one another near London’s uber-trendy Carnaby Street. With each team having decided on a name for their shops, both ‘Bows’ and ‘Better Half’ look set to become as talked about as Liverpool’s famous Cricket boutique. The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)

Name: Elle Isaac (Miss Paul Ifill, Crystal Palace and Barbados)
Age: 21
Lives: South London
Occupation: Housewife and mother

Elle and Paul
· Elle has been going out with Paul for just over two years.
· She met Paul through a mutual friend, when she was working through her university summer break as a bar manager in Brighton.
· Elle and Paul have a 9 month old daughter, Romy.
· The most romantic thing Paul has done was during their first proper holiday to Barbados. He organised for a private catamaran to take them around the island, where they swam with turtles. He also picked Elle’s favourite foods for the menu onboard.

Elle’s Vital Stats
· Elle’s favourite designers are Chloe, Roberto Cavalli and Dolce and Gabbana. Her favourite high street stores are Topshop, Warehouse and Harvey Nichols in Leeds. She also loves a bargain so likes the shoes at Barratts!
· Elle is on the mailing list of every boutique in Sheffield.
· Elle loves her Timberlands and Ugg Boots.
· Elle own several handbags and pairs of shoes – probably at least 100!
· Her favourite holiday destination is Barbados and Devon.
· Elle drives an Audi Q7.
· The most expensive fashion item Elle owns is her Chloe Paddington bag which was a Christmas present from Paul.
· Her must own beauty product is anything by Dermalogica

Elle on her team, Better Half
“My team will win because we have strong ideas, good input and most importantly, lots of fun so our customers should enjoy coming into our shop!�