GMTV’s suave, sophisticated, good looking sofa host Ben Shephard is the latest celebrity to ‘get Goked’ as he hits the high street with Gok Wan for his Channel 4 series Gok’s Fashion Fix.

Gok is determined that clean cut Ben, known for his sharp suits and day time demeanour will be ‘sexed up’ and uses his as his very own ‘Ben doll’.

Gok says: “I want him to be looking a bit dirtier and a whole lot more Goked.’

As the pair embark on their shopping trip, Gok jokes that they’re going to start by checking out some new pants when Ben admits to the style guru that he doesn’t wear any under crackers.

Ben: “But I don’t wear underwear!”

A delighted Gok says: “I don’t think I’ve ever been so turned on in my entire life as I am right now. Big thighs, small waist, broad shoulder and no underwear!

“I wanna get that rough edge out, I wanna filth you up.”

Keen to deviate from the shirts and v-neck jumpers, Gok laden’s Ben with armfuls of leather jackets, scruffed up jeans, and dishevelled shirts before getting him into the changing rooms for the restyle.

And ladies you’ll be delighted to hear that super fit Ben gets in the buff. But this time unfortunately he is wearing underwear…

Gok: “I never thought I’d say this but Ben Shephard can we get your jeans off?!”

Famed for his often outlandish style ideas, Gok starts off by putting Ben in some khaki combat harem pants… which are definitely a step too far for Ben.

“What was it that made you think these would suit me, MC Hammer meets Frankie Dettori. I could be a jockey in these!” says Ben.

Starting over, Gok gets him in to a black long sleeve top and dishevelled look black scarf, and it’s not long before Ben is noticing a startling similarity between his new look and that of another’s…

Ben: “Black top, a little detailing around here [neckline], who am I starting to look like? Hmmm?!”

Clad in an All Saints T shirt, leather jacket, G Star Raw jeans, aviators and the now eponymous black scarf Ben really is Gok mark two. Walking out of the store Ben says aloud:

“What do you mean I look like Gok Wan? Anyone wanna buy a scarf?”

To see Ben in his pants tune in to Gok’s Fashion Fix, Tuesday night at 8pm on Channel 4.

Breakfast TV darling Lorraine Kelly first got the Gok treatment on series one of Gok’s Fashion Fix.

This week, the pair is reunited for a progress report and Gok gives the Scottish lass some more style tips for 2009.

It’s the moment Gok has always dreamed about- an invitation into LK’s boudoir.

Things get a bit saucy when Gok relaxed on Lorraine’s bed. Lorraine proceeded to jump up and down on him. “Lorraine Kelly is mounting me!” screams Gok.

Gok’s Fashion Fix, Tuesday 12th May

Channel 4, 8pm

Queen of Saturday night TV, and national treasure Cilla Black, reveals she once spent over £5000 on a pair of designer jeans from the USA, and says she becomes ‘the reckless old pensioner abroad’ on her holidays.

Cilla, usually seen sporting the smartest of designer outfits on TV, divulged her most extravagant purchase to style guru Gok Wan during a high street makeover for his Channel 4 series Goks Fashion Fix.

“I have actually paid over £5000 to go to New York to get my American jeans. I’m not joking, I’m ashamed” says Cilla.

Gobsmacked at her extravagance Gok tells Cilla she has the most expensive behind in the business.

“Basically that’s about £5,200 for one pair of jeans. You’ve got the most expensive arse in the industry!”

Cilla, self-confessed designer devotee, thought she’d never get a decent pair of jeans on the high street. “I have to have bespoke jeans. I have to have really expensive jeans because I live in my jeans when I’m not on camera.”

Pointing out a pair of grey £40 skinny jeans Cilla says: “I love those jeans. I wouldn’t wear them over here but I’d wear them in Barbados, and Florida. I can totally relax in Barbados, I’m the reckless old age pensioner abroad but I don’t do flip flops. I do platforms; I always wear heels on holiday.”

In an attempt to get her out of her designer clobber and into high street fashions, Gok eventually converts Cilla to the wonder of high street denim in a pair of Topshop jeans for £35, a leather jacket from All Saints and sparkly sequin top.

Thoroughly impressed with her new rock chick look, Cilla tells Gok ‘I love it love it love it’.

“Honestly Gok I wasn’t looking forward to it because I hate shopping but look at this rock chick! I’m looking at me self and I’m saying ‘bring on the boys’!”

See Cilla’s transformation on Gok’s Fashion Fix, Tuesday 8pm on Channel 4.