Presented by June Sarpong, get ready for handbags at dawn as two competing teams of the ‘Wives and Girlfriends’ of Britain’s footballers switch from browsing the shelves to stocking them as they set up and run two rival fashion boutiques in central London. From designing the store and choosing the stock to marketing and perfecting their sales techniques, the ten girls will need determination, flair and a head for business if they are to succeed. After 13 weeks the boutique with the highest profits wins, with all profits going to a charity of the girls’ choosing.

To make the rivalry between the teams even more intense, the boutiques are situated next to one another near London’s uber-trendy Carnaby Street. With each team having decided on a name for their shops, both ‘Bows’ and ‘Better Half’ look set to become as talked about as Liverpool’s famous Cricket boutique. The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)

Name: Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff City)
Age: 24
Lives: Cardiff
Occupation: Model and Actress

Heather and Michael
· Heather has been with Michael for six and a half years and they are engaged, to be married this summer.
· Childhood sweethearts, who met at school, Michael used to get himself thrown out of classes so that he could go and wait outside Heather’s class to chase her home. Eventually his determination paid off!

Heather’s Vital Stats
· Heather’s favourite designers are Stella McCartney, Miu Miu, Chloe and Alexander McQueen.
· Heather owns about 100 pairs of shoes and confesses she loves designer handbags – she owns about 50.
· Her favourite holiday destination is Italy.
· Heather drives a Range Rover Sport.
· The most she has spent on an item of clothing is between £1,000-£2,000.
· Her fashion icon is Kate Moss.

Heather on her team, Better Half
“My team will win because all the girls are all very capable and know what they are doing! Charlotte has been a store manager before and Jadene runs her own business.�