Charlotte shows off her £63,000 engagement ring

At London Fashion Week, Charlotte revealed to the girls that boyfriend Jermain had proposed to her the night before – Valentine’s Day. Sporting a beautiful £63,000 sparkler, Charlotte gushed that Jermain had proposed on bended knee over a romantic dinner and that she wants an “extravagant big white wedding.â€?

Better Half win stock from Liverpool boutique Cricket

The girls were set this week’s challenge by Justine Mills, the owner of the original WAGs Boutique – Cricket. The Liverpool shop is a regular shopping haunt of Coleen McLoughlin, Alex Curran and Abbey Clancy. Justine chose 15 up and coming designers from London Fashion Week and the girls from Bows and Better Half had to decide which designer they wanted to stock in their shops. The winning boutique would be the shop that made the most profit by 6pm on Saturday 17 February.

It wasn’t long before Bows sold out of their reasonably priced ‘Elbow’ bags and it looked as if they would win yet another challenge! Better Half took a little longer to sell the expensive jewellery they had chosen but in the end, emerged victorious. The shops have now won a challenge each. Better Half were given £2,000 worth of clothes from Cricket to sell in their boutique at 100% profit. The clothes will go on sale this Thursday. The competition between the two shops is really starting to heat up as the competition becomes more intense each week. Read more & comment »

Presented by June Sarpong, get ready for handbags at dawn as two competing teams of the ‘Wives and Girlfriends’ of Britain’s footballers switch from browsing the shelves to stocking them as they set up and run two rival fashion boutiques in central London. From designing the store and choosing the stock to marketing and perfecting their sales techniques, the ten girls will need determination, flair and a head for business if they are to succeed. After 13 weeks the boutique with the highest profits wins, with all profits going to a charity of the girls’ choosing.

To make the rivalry between the teams even more intense, the boutiques are situated next to one another near London’s uber-trendy Carnaby Street. With each team having decided on a name for their shops, both ‘Bows’ and ‘Better Half’ look set to become as talked about as Liverpool’s famous Cricket boutique. The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)

Name: Jadene Bircham (Mrs Marc Bircham, QPR and Canada)
Age: 32
Lives: Hertfordshire
Occupation: Runs a Model Agency

Jadene and Marc
· Jadene and Marc met eight years ago on an ITV show called ‘Pulling Power’.
· They have been married for five years and have two children, Frankie aged 3 and Sonny aged 8.
· Jadene’s family are big Chelsea supporters so when Marc and Jadene married, Marc had it written into their wedding vows that she could no longer support Chelsea as she was marrying a (then) Millwall player.

Jadene’s Vital Stats
· Jadene says she buys a handbag a week – sometimes designer, sometimes Topshop or Primark but gives them away to friends and family when she has finished with them!
· Jadene’s favourite holiday destination is Mauritius.
· She drives a Mercedes Jeep.
· Her must own beauty product is cocoa butter body moisturiser and lip-gloss.
· Jadene’s fashion icons are Kate Moss and Sienna Miller and she likes the way Coleen dresses at the moment.
· Jadene was Chris Evan’s glamorous assistant on Don’t Forget Your Toothbrush.

Jadene on her team, Better Half
“I hope our team will win because we have some great contacts but if all else fails we will send our resident glamorous lady, Cassie out into the streets to drum up some business!“