Charlotte shows off her £63,000 engagement ring

At London Fashion Week, Charlotte revealed to the girls that boyfriend Jermain had proposed to her the night before – Valentine’s Day. Sporting a beautiful £63,000 sparkler, Charlotte gushed that Jermain had proposed on bended knee over a romantic dinner and that she wants an “extravagant big white wedding.â€?

Better Half win stock from Liverpool boutique Cricket

The girls were set this week’s challenge by Justine Mills, the owner of the original WAGs Boutique – Cricket. The Liverpool shop is a regular shopping haunt of Coleen McLoughlin, Alex Curran and Abbey Clancy. Justine chose 15 up and coming designers from London Fashion Week and the girls from Bows and Better Half had to decide which designer they wanted to stock in their shops. The winning boutique would be the shop that made the most profit by 6pm on Saturday 17 February.

It wasn’t long before Bows sold out of their reasonably priced ‘Elbow’ bags and it looked as if they would win yet another challenge! Better Half took a little longer to sell the expensive jewellery they had chosen but in the end, emerged victorious. The shops have now won a challenge each. Better Half were given £2,000 worth of clothes from Cricket to sell in their boutique at 100% profit. The clothes will go on sale this Thursday. The competition between the two shops is really starting to heat up as the competition becomes more intense each week.

Jadene vs Charlotte

Another week, another bust up in the boutiques! Better Half are preparing to close for the day but with 15 minutes until home time, newly engaged Charlotte makes the fatal mistake of asking manager Jadene if she can leave ten minutes early for a dinner date. An argument ensues – taking place in front of some very uncomfortable customers who are waiting to pay.

Jabbing her finger, Jadene refuses Charlotte’s request to leave early. “I’ve never once asked you if I can go home early have I?!�

Charlotte responds that when she is manager Jadene can go home early.

Jadene: “But I don’t want to go home early cos we’re meant to be part of this as a team. It’s not fair. It’s not as if it’s a massive important date, it’s a poxy dinner.�

Charlotte hits back, “It might not be important to you Jadene cos you’re not part of my family.�

Jadene: “Do you not think my children are not important Charlotte?�

Charlotte: “Did I say that to you?�

Jadene: “Yes you did. Because you just said…�

Charlotte: “I’m not gonna have another argument with you.�

Jadene: “I’m the manager and I’m telling you to stay, and you are saying no, so you just go and do what you wanna do.�

Charlotte makes the decision to leave and heads off for her dinner date. But what will the atmosphere be like in the shop the next day?

Jadene vs Cassie

After another hard day at the shops, things erupt in the ladies toilets between the two fieriest members of Better Half. Jadene finds out that Cassie has sold her story to Sunday tabloid, revealing all about her relationship with Chelsea player Michael Essien. The footballer dumped Cassie two weeks ago by releasing a statement denying they ever had a relationship.

Jadene is angry and incredulous that Cassie has sold her story.

Jadene shouts, “A f*****g kiss and tell?!�

A tearful Cassie screams back, “I’m not doing a kiss and tell.�

Jadene: “why are you doing it then?�

Cassie: “it’s none of your business what I want to do.�

Before now, Cassie and Jadene have been like two peas in a pod but this argument could change the dynamic of their friendship altogether….

Presented by June Sarpong, get ready for handbags at dawn as two competing teams of the ‘Wives and Girlfriends’ of Britain’s footballers switch from browsing the shelves to stocking them as they set up and run two rival fashion boutiques in central London. From designing the store and choosing the stock to marketing and perfecting their sales techniques, the ten girls will need determination, flair and a head for business if they are to succeed. After 13 weeks the boutique with the highest profits wins, with all profits going to a charity of the girls’ choosing.

To make the rivalry between the teams even more intense, the boutiques are situated next to one another near London’s uber-trendy Carnaby Street. With each team having decided on a name for their shops, both ‘Bows’ and ‘Better Half’ look set to become as talked about as Liverpool’s famous Cricket boutique. The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)

Name: Jadene Bircham (Mrs Marc Bircham, QPR and Canada)
Age: 32
Lives: Hertfordshire
Occupation: Runs a Model Agency

Jadene and Marc
· Jadene and Marc met eight years ago on an ITV show called ‘Pulling Power’.
· They have been married for five years and have two children, Frankie aged 3 and Sonny aged 8.
· Jadene’s family are big Chelsea supporters so when Marc and Jadene married, Marc had it written into their wedding vows that she could no longer support Chelsea as she was marrying a (then) Millwall player.

Jadene’s Vital Stats
· Jadene says she buys a handbag a week – sometimes designer, sometimes Topshop or Primark but gives them away to friends and family when she has finished with them!
· Jadene’s favourite holiday destination is Mauritius.
· She drives a Mercedes Jeep.
· Her must own beauty product is cocoa butter body moisturiser and lip-gloss.
· Jadene’s fashion icons are Kate Moss and Sienna Miller and she likes the way Coleen dresses at the moment.
· Jadene was Chris Evan’s glamorous assistant on Don’t Forget Your Toothbrush.

Jadene on her team, Better Half
“I hope our team will win because we have some great contacts but if all else fails we will send our resident glamorous lady, Cassie out into the streets to drum up some business!“