Presented by June Sarpong, get ready for handbags at dawn as two competing teams of the ‘Wives and Girlfriends’ of Britain’s footballers switch from browsing the shelves to stocking them as they set up and run two rival fashion boutiques in central London. From designing the store and choosing the stock to marketing and perfecting their sales techniques, the ten girls will need determination, flair and a head for business if they are to succeed. After 13 weeks the boutique with the highest profits wins, with all profits going to a charity of the girls’ choosing.

To make the rivalry between the teams even more intense, the boutiques are situated next to one another near London’s uber-trendy Carnaby Street. With each team having decided on a name for their shops, both ‘Bows’ and ‘Better Half’ look set to become as talked about as Liverpool’s famous Cricket boutique. The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)

Name: Madeleine Bowden (Miss Justin Hoyte, Arsenal and England U-21)
Age: 19
Lives: Essex
Occupation: Singer and Dancer

Madeleine and Justin
· Madeleine and Justin met in Nando’s in Newcastle, when Justin was playing for Sunderland.
· Justin moved back to London after his loan season at Sunderland, leaving Madeleine to complete her dancing diploma, before heading straight down to move in with him in Essex.
· Justin and Madeleine live in the same neighbourhood as Jermain Defoe and Charlotte Mears.
· One of the most romantic things Justin has done for Madeleine was to drive six hours from London to catch her final end of year performance at Arts College. He had to drive the six hours back for training in London the next day.

Madeleine’s Vital Stats
· Madeleine is more of a Primark girl than a Prada girl! She claims not to own anything designer apart from Ugg boots. Almost all her clothes come from Primark or H&M and she has a penchant for Nike!
· Madeleine owns over 60 pairs of shoes and 20 handbags.
· Her favourite holiday destination is DisneyWorld, Florida.
· Madeleine drives a Mini Cooper.
· Her most expensive fashion item is her Ugg Boots and her must own beauty product is black Rimmel eyeliner.
· Madeleine’s fashion icon is Sophia Loren.
· Her favourite pieces of clothing are her black jeans and she hopes they never go out of fashion.
· Madeleine is also part of a girl group called Rockerbaby. She sings, dances and plays piano in the group.
· The highlight of her career so far was dancing for Kanye West at the Brit Awards, painted head-to-toe in gold, as he performed Gold Digga.

Madeleine on her team, Bows
“My team will win because we all get on really well and are very down-to-earth. Plus we really want to make lots of money for charity.�