Producers of Celebrity Big Brother and I’m A Celebrity… Get Me Out Of Here! are reportedly battling to sign up Pamela Anderson for their next series.

A source told The Daily Star: “Pamela would be dynamite in either show. It’s a case of whoever comes up with the best deal.

“She loves the idea of going into the jungle and getting her red swimsuit on again. But Celebrity Big Brother has a Baywatch link because they’ve had Traci Bingham on and she could give Pam tips.”

E! Entertainment have just given us an insight into the world of the infamous Lohans and the foul mouthed Denise Richards, and later this year we are going to be treated to a behind the scenes look at the life of Baywatch babe Pamela Anderson. Unlike Denise Richards, Pamela Anderson has decided to put her kids first and they will not be featured on the show.

“Pamela Anderson is one of the most captivating personalities in pop culture today,” said Lisa Berger, Executive Vice President, Original Programming and Series Development for E! “E!’s cameras capture Pam’s fabulous adventures, emotional journey and all the surprises that come along the way. It’s going to be a wild ride.” Read more & comment »