Sir Alan Sugar is set to front a new series of The Apprentice this year, in favour of Comic Relief.

Media Gurdian reports:

Like Big Brother spin-off Celebrity Big Brother, the celebrity version of The Apprentice is expected to take place over a shorter time span, but the rules of the contest would remain largely the same.

The celebrities will be divided into two teams for a series of business challenges, after which members of the losing team will have to go into Sir Alan’s boardroom, where one of them will be fired.

Celebrity reality shows have been a feature of the last three Comic Relief campaigns, beginning with Celebrity Big Brother in 2001 – which has since transferred to Channel 4 – and Celebrity Fame Academy in 2003 and 2005. The next Comic Relief is due to take place next year.