In tonight’s cereal task one team was, well pants, as they tried to market a brand of cereal with a silly superhero called Pants Man.

Kimberly Davis allowed her team to market their brand in the silliest way, by letting a man who wears pants outside his trousers show you how not to wear your pants outside your trousers. Kind of confusing isn’t it?

I think the general consensus was that, supposed marketing expert Kimberley, talked a good talk but really knew very little about marketing and advertising what should have been a quite sellable product.

Kimberly brought Philip and Lorraine into the boardroom with her. Sir Alan wasn’t going to get rid of Phil, when he can get so much mileage out of his romance with Kate and Lorraine couldn’t really be sacked for disagreeing with an idea that was intrinsically crap. So in the end it was Kimberly that said goodbye.

Watch the moment she was fired in the clip above. In another note was anyone else repulsed by the sight of Ben’s pit sweat when he was doing his yoga moves….eugh!