As excitement mounts in advance of the finale of Sport Relief Does The Apprentice, speculation is rife as to who will triumph and raise the most money for charity. Sir Alan Sugar may be the voice of authority in the programme but in the online world he is trailing behind contestant Louise Redknapp.

According to online identity experts Garlik – who have recently launched QDOS, the world’s first system to measure an individual’s digital status1 – Redknapp, former singer and WAG, is currently making the most noise in the online world with a QDOS score of Q4998 – ahead of Sir Alan Sugar (Q4106), Lembit Opik (Q3836), and way out in front of host Adrian Chiles (Q2745).

Overall the girls’ team is ahead of the boys’ with a total QDOS score of Q17737 to Q16275. Meanwhile the top half of the table is dominated by non-sportspeople, with politician Lembit Opik, actress and model Lisa Snowdon and TV presenter Kirstie Allsop. Sports journalist Clare Balding and cricketer Phil Tufnell are languishing at the bottom of the table.

Tom Ilube, CEO of Garlik said: “The internet has a way of turning accepted notions of status on its head. Digitally savvy personalities such as Louise Rednapp and Lembit Opik are putting their fellow contestants in the shade. When it comes to attracting sponsorship money for charity a familiar name is a great asset and the internet is a valuable tool for generating a high level of public exposure. Adrian Chiles, for example, is missing a trick by not embracing the internet and the possibilities it offers.”