Stuart ‘The Brand’ Baggs has claimed that the camera added ten stone to his weight, when he appeared on ‘The Apprentice’.

The 22-year-old entrepreneur – whose corny catchphrases earned him notoriety on the BBC business based reality Tv show – joked that he looked like a ‘baby stuck in a jam jar.’

He said: “They say the camera adds 10lbs, but I think it added 10 tonnes to me on ‘The Apprentice’.

“It was bad, especially when I had to wear a helmet on the racetrack. I looked like a baby stuck in a jam jar.”

However, the big headed businessman – who narrowly missed out on a place in ‘The Apprentice’ final after failing to impress boss Lord Alan Sugar at the interview stage of the business competition – believes once he shifts the pounds, he will be a “flawless diamond”.

Stuart added to Reveal magazine: “Although I’m big-headed and egotistical, I can still look in the mirror and think, ‘F***ing hell, I’m fat’.

“Plus, being fat is the only flaw I’ve got so, once that’s eliminated, I’ll be a flawless diamond.”