Dubliner Jennifer is a 27 year old Marketing Consultant who now lives in Bristol. She is from a large, feisty family and was a champion show jumper at the age of 14.

Describing herself as an “iron fist in a velvet glove” she is not afraid of hard work – “I am a success totally. I had no training. I started selling on the street. Yet when I ran an office I made £60k in the first 6 months”. She now specialises in advertising for the fashion and leisure industry and was promoted within two weeks of starting her current job.

She applied for the Apprentice as she wanted to throw herself into a challenge. She once worked as a waitress in New York and despite being the “worst waitress in the world” her Irish charm got her $250 in tips a night.

She says: “I can sell pieces of paper for £50 … I rate myself as the best salesperson in Europe.”