Sir Alan Sugar is not happy with the way that his BBC TV show portrays him. In an interview with The Sun he reveals that he is by no means a bully in business!

Sir Alan said: “People always write about me being the bullying bruiser from Brentwood but that’s unfortunately how I’m portrayed in the programme.

“It’s frustrating for people who really know me — friends and family — who know I’m not really like that.

“To keep a team of loyal staff like I have for 30 years you can’t go around being a bully.”

The Apprentice starts tonight on BBC One at 9:00pm.