Sir Alan Sugar has banned the winner of this years Apprentice series from carrying out any tacky or nude photo shoots. Good news if Ben wins, but what if Philip snatches the title?

Sir Alan made the decision after learning that Ben Clarke was hoping to land some lucrative magazine deals and was working on his pectorals, hoping to be offered a topless photo deal.

A source close to the former Amstrad boss told The Sun: “Sir Alan is not happy about Ben’s plans.

“He thinks it puts a black mark against his name. Anyone working for him has to be dedicated to the job not, as he puts it, fannying around in the media. Sir Alan may search for an apprentice on a TV show but that doesn’t mean he endorses tacky celebrity behaviour.”

It looks like I’ll have to dig out the youtube clip of last night’s episode showing Philip in all his topless glory then. It proved to be a real pick-me-up.