The Apprentice 2012 Results: Who was fired? Adam Corbally!
After the candidates’ final task in which the teams had to create a new luxury product range and pitch it to industry experts, as well as Lord Sugar himself, it’s back to the boardroom.
First, Lord Sugar addresses Ricky, who put himself forward as Project Manager on Sterling. Ricky explains that he wanted to be Project Manager for the third time because after two previous losses in the role, he was determined to prove himself. He outlines why they selected to produce a male grooming range before Lord Sugar explains that he felt that the branding was a bit boring, stating, “a quality product looks the business, that didn’t look the business to me.”
Turning to Phoenix, Lord Sugar informs Project Manager Adam that he was impressed with the visuals of their prototype shop, however questions their behaviour at the boutique chocolate shop. Jade informs Lord Sugar that she had devised the brand name and Nick Holzherr supports this, saying, “Absolute credit to Jade. She came up with the name, she came up with quite a few of the product ideas.”
Next, after he clarifies that he has taken notice of the feedback from the business advisors as well as what he had seen firsthand, it’s time for Lord Sugar to reveal the all important results:
The reaction to Sterling’s presentation was very good; the detailed research they had done came across. However, the prototype shop seemed a bit sparse and the branding was boring.
The reaction to Phoenix’s presentation was that at first it had the wow factor but as soon as they started talking it went downhill.
In the end, Lord Sugar felt that Sterling had the better business proposition as it was far more professional and thought out. The bad news for Tom and Ricky is that there is no treat but the good news for them is that they are through to the final.
At the Losers Café, losing Project Manager Adam is adamant that he will still get through to the final, despite this setback, confidently stating, “there’s no way on the planet that it will be me that goes tomorrow, no way.”
Back in the boardroom, Lord Sugar questions Phoenix’s pricing strategy, saying, “the price doesn’t stand up in the mass market superstores, because it’s too expensive, and the price in the luxury store that you had wasn’t expensive enough.” Adam admits that this was his responsibility but Lord Sugar asks about Nick’s involvement, as he has always seen him as a numbers man. Nick responds that he had emphasised frequently to Adam that they needed a strategy, as well as insisted that they didn’t dilute the brand and should choose luxury hot chocolate as their product, saying, “I did try, but I failed.” Karren, however, responds, “you didn’t try that hard.”
Adam tells Lord Sugar he isn’t sure where it all went wrong but Nick and Jade make it clear they feel Adam is to the blame for the failure of the task. Lord Sugar, Nick and Karren then deliberate and Karren expresses her support for Jade, saying, “she was the good parts of this task.”
Back in the boardroom, Lord Sugar asks the three candidates why they should get through to the final, and Adam quickly turns on his fellow teammates. Jade and Nick both fight their corners though and Lord Sugar is left with a tough decision.
Finally though Lord Sugar delivers his verdict:
“Adam – I’ve got to tell you, you have impressed me in the manner in which you have thrown yourself into everything head first. That aggression, that ambition and that enthusiasm, that in itself in fantastic really, and you’re a good salesman also. However, there are other areas that I have to consider, the shrewdness, the awareness, the getting the plot. Jade – you’ve obviously got a passion to remain in the process, and I agree that a lot of your ideas were implemented, but some of them weren’t very good ideas. Nick – you are a bit of a strategist, and I’m still at sea as to why you didn’t step in and assert some authority. If you win the task you don’t get fired, simple as that. So I think all in all, on this very difficult decision I’ve got to make, I’m going to have to say that – Adam, I think it’s time for you to leave the process, You’re Fired.”
Jade and Nick both breathe sighs of relief that they will be joining Tom and Ricky in the final, and head back to the house.
As he is driven away in a black cab, Adam reflects: “I’m sad to be going home but I respect Lord Sugar. I’ve always been a doer not a talker, I never give up. Maybe me and Lord Sugar will meet again one day, you never know.”
Tune in on Sunday 3rd June 8.30pm to find out who will be the winner of The Apprentice.