The Apprentice 2012 Results: Who was fired? Gabrielle Omar, Laura Hogg, Jane McEvoy
After a tricky task in which the candidates had to source second hand items before selling them at a profit, it’s back to the boardroom to find out who will be fired after task four.
Laura explains their upcycling strategy to Lord Sugar and how their vision was ‘shabby chic’, but Karren quickly expresses her opinion that it was “more shabby than chic.” Lord Sugar then addresses the design of the shop, in particular the leaves on the shop floor, saying that it was like, “an Oxfam shop in the middle of a hurricane.”
With both teams backing their Project Managers, it’s time for the all important results:
Phoenix had total sales of £1423.50 with a total spend of £360.10 so a total profit of £1063.40
Sterling had total sales of £1444.25 with a total spend of £660.76 so a total profit of £783.49
Lord Sugar is very impressed with Phoenix and treats them to a 40s Vintage party where they are taught to Swing dance.
Meanwhile, at the Losers Cafe, Sterling reflects on their loss and PM Laura makes it clear where she feels the blame lies, “I’m not too concerned about the right choices of stock, ultimately that was guess work, but we could have watched the costing of the materials.”
Back in the boardroom, Laura reiterates her concerns about the amount of money spent on upcycling, and Gabrielle is forced to defend herself when Karren states, “when you had the list you were a bit like kids in a sweet shop.”
Lord Sugar next brings attention to the fact that they bought a huge amount of items for their store, with over 200 products purchased. Lord Sugar feels that this had an impact on the appeal of the shop, declaring that “the shop looked like a tip.”
Once the team have outlined their unease about Gabrielle’s Union Jack theme, Lord Sugar reveals the individual sales figures. Gabrielle is unearthed as the top seller whereas Jane sold the least, with sales of only £10.
After Laura decides to bring Gabrielle and Jane back to the boardroom, Lord Sugar asks Laura what she actually did on the task and Gabrielle explains to Lord Sugar that she feels there was no strategy. Gabrielle admits that she made mistakes but emphasises the responsibility she took on in the task and questions Laura’s contribution, “I took responsibility and I do not shy away from it. I took on a lot of stuff and what did you do? You gave a good speech now and again but if I ask you ‘what did you do that contributed to this? Go ahead…”
Shocked by Gabrielle’s comments, Laura responds by claiming that she was “at the centre of everything”, but Jane points out that if this was the case then there would have been a budget for the materials.
Laura then tries to divert the conversation to Jane’s lack of sales, to which Jane retorts that she was asked by Laura to do flyering out in the street and wasn’t asked to help sell in the shop. Lord Sugar speaks to Jane about her impressive business credentials but admits that he hasn’t really seen anything from her to impress him. Jane responds, “I’m quite a serious person, I’m not a market trader, I haven’t done that before. I am more comfortable in the business to business environment.”
After explaining that this boardroom decision is a tough one, Lord Sugar delivers his final verdict:
“Gabrielle – you got blamed for spending too much money but I admire your enthusiasm and on this particular occasion I’m going to let you stay in the process. It leaves me with having to make a decision about you two ladies. It’s one of the more difficult ones I’ve had to deal with. I have to judge it on the person that’s got the most potential in coming in to business with me. Laura – you lost the plot and you didn’t run the team very well. But I have a bigger concern with you Jane – you’ve been in the losing team three times in four weeks and nothing I have seen yet tells me that you are this great business person. So on that basis, Jane – You’re Fired.”
As she is driven away in a black cab, a tearful Jane reflects: “Lord Sugar mightn’t have wanted me but I will be extremely successful in everything that I do and hopefully in a few years time he’ll look back and say ‘I shouldn’t have fired her.”
Next episode: Wednesday 18th April, 9pm on BBC One
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