Howard Ebison has become the latest candidate to be fired by Sir Alan Sugar after he accused him of being “ordinary” and not taking enough risks.
On last night’s Apprentice show the teams were required to pick four items each and then sell them on a TV shopping channel during one of their primetime slots. SAS was initially impressed with Ignite and their choices of products. He liked the chip fryer, air guitar toy and expensive leather jackets though no one could quite understand why anyone would choose to sell the creepy looking cat and dog figures.
Empire on the other hand opted to sell cheap tat including a fleece poncho thing and some seriously 80’s looking hair clips. The strategy worked, proving that there are a lot of stylishly challenged people watching these channels and Empire finished with a total of £1,541.88 compared to Ignite’s £1,376.73.
Sir Alan told Howard:
“Howard, I think you’re a Steady Eddie. We’re going through very, very tough times at the moment and I need the winner of this contest to be something special…It had to come to an end for one of you today. Howard – you’re fired!”
Speaking in the black cab journey home, the Maths and Business graduate said: “I’m gutted, really gutted. There’s no denying that. I really, really wanted to go all the way through this process.
“If Sir Alan thinks that I’m risk-averse then ok, I’ll take on the feedback and maybe I do need to be a bit more of a maverick in the future.”
if I had been in Sir Alan’s shoes I most definitely would have fired Lorraine. She made little or no contribution to the task in hand. In fact all she was good for was eating chips and boosting Howard’s confidence by repeatedly telling him how handsome he looked and how the camera’s loved him. Howard may have been a bore but at least he had more than an ounce of common sense……and clean hair!