Apprentice candidate Phillip Taylor has been loving all the female attention he ahs been getting according to reports in the Daily Star.

Taylor may claim to be “blissfully happy” in his relationship with fellow candidate Kate Walsh, but people have suggested that he isn’t letting that get in the way of the females who have bombarded him since he appeared on the BBC reality TV show.

A female worker at jewellery shop Le Beado, next to Taylor’s estate agency, told the Daily Star Sunday: “I’m sorry to say that he loves himself. We get people coming in and asking whether ‘Phillip from The Apprentice’ works next door. We tell them he does and they go and ask for him. He absolutely loves it.”

She added: “The other day he was sitting in his Audi A4 listening to himself on the show. I don’t know whether he has just recorded himself but I thought: ‘What a big-head!’ He acts like he’s the king of Durham.”