Last years Apprentice winner, Simon Abrose is said to have had a “rude awakening” when he took up his post at AMSPROP, the real estate division of Alan Sugar’s group of companies.

“Simon’s doing OK…He’s working on trying to sell some places for us and I think he’s had a rude awakening,” Sugar revealed. “His naivety’s been given a whack over the head, thinking that he’s got things sold but then realising he’s amongst some real sharks out there. He’s gotta learn – he’s an apprentice.”

However, despite his bumpy start, Sugar is confident that Ambrose will grow into his role. “He hasn’t sold Canary Wharf yet, but he’ll get there,” he insisted.