The Voice 2013: Bo Bruce blames BBC rules on Leanne Mitchell’s poor sales

leanne mitchell

Leanne Mitchell suffered quite an embarrassment this month after it was revealed that her debut album sold just 895 copies in it’s first week of release and Bo Bruce places the blame firmly at the BBC’s door.

Leanne failed to set the charts alight with her first single ‘Run To You’, which didn’t even make the top 40 when it was released following her 2012 win and her album fared even worse, not even breaking the top 100 last week.

Bo claims that the poor sales were caused by the fact that acts coming from the BBC show can’t promote their records in the same way as those from rival TV shows, because of the rules that govern the publicly funded channel.

The BBC are not allowed to heavily promote products, songs or artists on air and bruce thinks this affected Leanne’s potential sales massively and told The Sun:


“I think it was really hard for Leanne after she won. They just put out a single and didn’t really advertise the fact that it was out there and available to buy.

“Normally you would have a huge marketing campaign before a big release. But you can’t do that when you have won The Voice.”

Leanne, Bo and fellow finalists Tyler James and Vince Kidd returned to The Voice last week and each got to perform one of their new songs on the quarter final live show.

That’s about as much promotion as they’re given and Bo continued:

“Being part of the BBC, they can’t be seen to do that. They have far more restrictions. If you look at The X Factor, they are allowed to heavily promote an artist or a singer. Because of that, they almost always have at least one No 1 single.”


Bo finished in second place, just behind Leanne last year and more recently her own single Search The Night peaked at No10 in May. She admitted that she’s glad Leanne beat her on the show and explained:

“If I’m honest, I’m really glad I didn’t win because it meant I could take my time.

“Personally, I think it is better to be runner-up as there’s less pressure to have an instant hit.”

Danny O’Donoghue however couldn’t disagree more. He doesn’t blame the BBC, The Voice or any of Leanne’s team for her failure. He thinks the buck stops with Mitchell and questioned how much she wants success saying:

“That’s not my fault, that’s not the show’s fault and that’s not the fault of the BBC. That’s her fault. You can take an artist like that and question their work ethic.”

Leanne reacted badly to all the negative attention though and tweeted last week saying:

“Hopefully you guys aren’t actually believing any of the bullshit in the press anymore.. Trust me, it’s ALL LIES!!”

Watch her new single ‘Pride’ and leave your comments below…..

Lisa McGarry

Lisa has been watching reality TV for too long now. She won't do any housework unless 'Big Brother' announces it over the tannoy and everything she does has to be put to a public vote!