The Voice 2014: Series three to offer free voting online and a new mobile app
The Voice UK is set to make a return to our screens on BBC One on the 11th January at 7.00pm until 8.30pm with new hosts Emma Willis and Marvin Humes
Emma and Marvin aren’t the only new faces however as Kylie Minogue and Ricky Wilson will be joining Sir Tom Jones and will.i.am as new coaches replacing Jessie J and Danny O’Donoghue.
The third series of the show is also set to deliver a more interactive experience for viewers with an updated mobile app for iPhone and Android users and free voting online during the live finals.
Announced earlier by the BBC the new app, which will be free, features a unique HomeCoach game which gives the audience a chance to be in the coaches chair.
Users will be given the opportunity to listen to exclusive blind audition previews and decide whether or not they’d turn their chair – like what the coaches themselves had to do.
If the coaches also decide to turn their chair for the same picks as the user then the user will earn stars. iPhone and Android users who download the app can also rate performances and compare decisions with other HomeCoaches and via Facebook.
The BBC have said that as The Voice UK develops throughout the season as will the game experience.
The app will also feature an online spin-off series called ‘The Voice Louder’. This exclusive online content will be hosted by Emma Willis and Marvin Humes and will feature a short show summary, behind-the-scenes footage and will encourage users to send in tweets, photos and videos.
‘The Voice Louder’ will also be available on BBC iPlayer.
The Voice UK will also continue to give viewers access to performance clips, galleries, news, backstage videos and a twitter feed to keep everyone connected and in the loop.
BBC Online Commissioning Editor, Sarah Clay, said: “Last year’s Voice Predictor app was popular with fans, but this year we wanted to put the audience in the coaches’ chairs – make them HomeCoaches, give them a chance to rate performances and say whether they’d turn.”
“The focus of the game has shifted from prediction to opinion – what would you do? How good a coach would you be? We wanted to make the experience feel more social (with Facebook and Twitter integration), richer and more immediate, with the addition of clips delivered straight to people’s devices.”
Executive Digital Producer, Diane Glynn also commented on the new app and said: “This is a really exciting new series for The Voice and our digital and interactive offerings reflect that.”
“We’re ramping up our social media content and inviting viewers to get more involved.”
She continued: “We’ll reflect their social activity in our spin-off show, The Voice Louder, which in itself is a much richer offering this year – it’s hosted by the main show’s presenters, Emma and Marvin, and includes original features and a new UGC section, as well as the usual behind-the-scenes access and a humorous take on the show highlights.”
“It will also for the first time be available in BBC iPlayer and in the app.”
Will you be downloading this new app? The BBC do want us to point out that if you currently have ‘The Voice Predictor’ app from series two then you can update your app within the app store.