Insiders have reportedly urged X Factor judge Cheryl Cole to make a move on Black Eyed Peas star Will.I.Am, or risk losing him to another woman.

Will has been pictured with a few lovely ladies during his stay in London this week and sources close to the American star say that Cheryl Cole will need to give him some encouragement if she wants him to hold out for her.

An insider told the Daily Star: “Cheryl needs to move quick if she wants to snare Will. He’s made his feelings for her clear.

“He thinks she’s one of the sexiest, most talented and sweetest girls he’s met in ages, but he’s no fool.

“He’d never deliberately hurt Cheryl but he has every right to make her a little jealous by showing her how popular he is with the ladies.

“He really likes spending time with Cheryl and would love to be the main support in her life.

“If Cheryl wants to keep hold of Will’s attention, she needs to show him some love. He’s probably trying to show Cheryl what she’s missing.”

Cheryl recently introduced her mum to Will and danced the night away at a show after party in London this week.

A source told the newspaper: “Cheryl and Will seemed to have a very special bond.

“They were really happy in each other’s company, laughing and drinking.

“When they got up to dance, Will only had eyes for Cheryl. He was very flirty and touchy-feely with her.

“Cheryl looked really relaxed and happy.

“They’re clearly close and he’s obviously cheering her up. It was nice to see.”