LOOK! Prime Minister David Cameron is in One Direction’s ‘One Way Or Another’ video!
In order to save money for Comic Relief the boys decided to film the video themselves during trips around the world. Comic Relief usually pays for the video for the charity single, but this year they have avoided the expense, because of 1D’s great idea.
The video was filmed by the band whilst they were on tour and includes scenes filmed on the road in New York, Japan and London, including outside 10 Downing Street, as well as Africa, when the band visited projects supported by money raised through Red Nose Day earlier this year.
The Red Nose Day single, a mash up of Blondie and The Undertones 1978 smash hits, was released as download yesterday and is already topping charts worldwide.
The full music video will be available to view on Vevo and music TV Channels from Thursday 21st February, the day after the band perform the track at the BRITS exclusively for the first time.
The lads will not receive any payment in connection with the official Red Nose Day single and their record label Syco will donate 100% of its profits from the sale of each CD single and download to Comic Relief. This is expected to be £1 for each CD sold in the UK and at least 25p for each iTunes single download and 68p from every iTunes bundle download sold in the UK.
Red Nose Day is back on Friday 15th March 2013, for more information please visit rednoseday.com.
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