PR guru Max Clifford has claimed that X Factor’s John and Edward Grimes could earn millions of pounds if they are managed correctly.

“If they play their cards right and have someone looking after them, who knows?” he told the Daily Star. “They could earn millions in the next few years. No-one from The X Factor has got into TV before so they could have that niche for themselves.

“But it’s really important that they have someone behind them who knows what to do, someone like Claire Powell, who’s done a good job with Peter Andre.”

When asked if he would represent the pair Clifford said: “They are an extremely good brand, something England is lacking at the moment. I would be happy to meet them.”