X Factor winner Shayne Ward may have failed to see his single ‘No Promises’ reach number one last week in the singles chart but it looks like his luck could be changing.

Mid Week sales figures suggest that Shayne’s self titled first album will recah number one in the album charts this weekend.

HMV spokesman Gennaro Castaldo said: “If this sales trend continues over the week it would represent a fantastic achievement – making him one of the few UK recording artists to enjoy both a debut Number One single and album.

“There’s clearly no letting up in the Shayne Ward success story.

“If he builds on this momentum and continues applying himself in the right way, making the right choice of songs and avoiding overexposure, there’s no reason why Shayne cannot forge a successful long-term career for himself, particularly if he uses Will Young as his role model.�