Simon Cowll has become the latest celebrity to get behind London’s 2018 World Cup bid.

The X Factor boss was pictured with a black Back the Bid scarf during his audition tour and as Fifa inspectors visited London yesterday, Cowell made a statement to The Sun saying:

“I’m pleased to join the Back the Bid campaign. To be given the chance to host the 2018 World Cup would be fantastic and would unite the whole country.”