There was no bad news for The X Factor last night, as the series finished on a ratings high and got a credible winner all in one fell swoop.
The ITV singing competition drew to a close and 12 million people tuned in to watch James Arthur be crowned champion over Jahmene Douglas and to see One Direction, Rihanna and Emeli Sande perform in Mancester’s Central Arena.
The show ran for a whopping two hours – even though the finalists only performed two songs each – and during the period of 19.40 and 21.40 the episode attracted an average audience of 10.9 million, which then peaked at over 12.5 million viewers at the end of the evening, as the winner was revealed.
The peak saw more than a million extra viewers tuning in than had watched the first stage of the final and the elimination of Christopher Maloney but it was still the least watched final since Leona Lewis won the show in 2006.
It was also more than 2 million viewers down on last year’s final, which saw Little Mix taking the crown, and that had already been the least watched finale at the time since 2007.
However ITV bosses will be happy to know that they beat Strictly Come Dancing, after just 10 million people tuned in to watch Denise Van Outen and Nicky Byrne performing in the dance off and the Westlife singer being sent home yesterday.
With the most recent series of the X Factor being the worst performing in half a decade, plans are already underway for a revamp next year.
It’s been reported today that Cheryl Cole will be back and that Simon Cowell will be enacting a back to basics campaign, bringing the show back to it’s glory days.
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